ARTICLE RATING: 10/10
Will your book stay inside of you and never reach its potential?
This is an article written by my friend, Kathleen Gage, and you can read it here as well. She’s a well-known online marketer and helps authors do Amazon book campaigns.
Over the weekend I was in San Diego for the 21st Century Book Marketing Conference. My colleagues and friends, Christine Kloser and Lynne Klippel and I were exhibitors. We knew this would be a great experience and create amazing opportunities, but the event far exceeded our expectations.
The 21st Century Book Marketing Conference was the vision of Arielle Ford and Mike Koenigs. Their goal was to provide a great learning and networking opportunity for all who attended. They definitely achieved this goal.
Not only was the event held at a wonderful facility, the lineup of speakers was beyond compare. Over and over the speakers, which included Jack Canfield, Dan Poynter , Marci Shimoff, Debbie Ford, John Kremer, Peggy McColl, Rick Frishman, Mari Smith and more, gave insights into the absolute necessity of using social marketing to promote virtually anything…especially books.
Things have changed
The terrain for book publishing and book marketing has drastically changed in the last few years. Options we have today were not available in the past. Amazingly, the things we absolutely must do to not only survive, but thrive, are often ignored by struggling authors.
According to one expert the average yearly income for authors is only $14,000. Holy cow! I was shocked.
It made me wonder why authors wouldn’t do everything possible to learn the art and science of marketing. Sadly, many authors are either doing as little as possible to market their books because they just don’t find it as interesting as writing or they are still using outdated methods to reach readers and sell books.
You have to have control
Repeatedly, 21st Century Book Marketing Conference speakers emphasized how important it is to have Read the rest of this entry »
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