This is a teaser of a post from Problogger.net’s Darren Rowse that I thought you would enjoy if you use your blog to expand your business reach.
Click here: Problogger.net to read the entire article, where he gives you the 4 Elements. He does a great rundown of what each element entails.
Darren: At a recent book reading at SXSW I spoke briefly about a new chapter in the new ProBlogger book (due out next month) that is a case study of my main blog (4-5 bigger than ProBlogger) – Digital Photography School … I thought it might be a good idea to include a new chapter that examined how I’ve developed the blog so far.
The case study looks at 4 main aspects:
- How I launched the blog: the 4 foundations that I build in years 1-2
- How I built upon the foundations: what I focused upon in years 3-4
- How I monetize the blog
- The way I use email to drive traffic to and monetize the blog
I did monetize the site from day 1 and dPS was profitable from the first month or two – but it was not my main focus. Rather I focused upon the … 4 foundations and let the monetization grow naturally as traffic and reader engagement grew.
Read the rest here: Problogger.net
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